Heard last week @ Phocuswright-Kony webinar:
65% of 18-44 years old U.S online travelers* own a smartphone.
47% of over 45 years old U.S online travelers* own a smartphone.
*An online traveler is a person who took at least one leisure trip (including flight and hotel) in the past 12 months and who used the Internet in the planning or reservation.
How do travelers use their smartphone, in the past 12 months?
- 79% checked out maps or directions,
- 62% researched local activities (restaurants, shows),
- 43% researched travel products (hotel rooms, flights),
- 42% checked out an existing reference such as travel reservation information.